In France, there have never been so many consumers of organic products as there are today.
Nearly one in two French people (49%) now consumes something organic at least once a month*. Worldwide, the market for organic, eco-friendly and health food products has almost quadrupled in the space of 10 years**.
To achieve growth on this high-potential market, NATEXPO, the trade show for organic and eco-friendly products and food supplements, is France’s most compelling B to B event.
* 12th wave of CSA Agence BIO barometer: quantitative survey conducted for the first time online (instead of face-to-face), from 4 to 6 March on a sample of 1,000 people aged 18 and over, representative of the French population (in terms of gender, age, socio-economic classification of head of household, region and urban centre size).
Organic: booming in France and throughout the world
The consumption of organic goods is a strong underlying trend in France and around the world. Worth over 60 billion dollars, the global market has virtually quadrupled in the space of 10 years.. In France, the organic market was worth more than 4.5 billion euros at the end of 2013, with sales of Off-premises organic products up 9% on 2012. In On-premises, the presence of organic has also stepped up a gear and holds considerable development potential. Outside of their own homes, French people want to consume organic produce where and when they like. 68% of parents say they are interested in having organic food in schools, 53% of workers, in their workplace and 54% of French people, in commercial catering.
The organic cosmetics and food supplement markets are also growing. In 2013, the organic cosmetics market was worth 395 million euros, a 4% increase compared to 2012, and the food supplement market amounted to 1.35 million euros, up 3.5% on 2012